Asset Guide Limited

• Principal Place of Business

  Suite 2

  Ground Floor

  Dunham House

  Cross Street

  Sale

  Cheshire

  M33 7HH

  UNITED KINGDOM

  Phone

  +4403330348993

  Web

  https://www.guidemortgages.co.uk

• Complaints Contact

  68 Sale Road

  Manchester

  Greater Manchester

  M23 0DE

  UNITED KINGDOM

  Phone

  +4407435154117

• Buy-to-Let Mortgage Advice

• Buy-to-Let Mortgage Arranging

• Investment Advice (no pensions)

  For Commercial, Retail (Non-Investment Insurance), Non-investment insurance contracts

• Mortgage Advice

  For Customer, Regulated mortgage contract

• Authorised to Operate

  Show 1 limitation Hide limitations

  • · The firm can only agree to carry on the regulated activities specified in this Notice.

• Arranges Investments

  For Commercial, Retail (Non-Investment Insurance), Non-investment insurance contracts

• Mortgage Arranging

  For Customer, Regulated mortgage contract

• Insurance Admin

  For Commercial, Retail (Non-Investment Insurance), Non-investment insurance contracts

• Buy-to-Let Start Date

• Buy-to-Let Status

• Credit Brokering

• Debt Negotiation

  Show 1 limitation Hide limitations

  • · Limited to debt adjusting excluding the conclusion or administration of debt management plans. In this limitation “debt management plans” is defined as: “a non-statutory agreement between a customer and one or more of the customer's lenders the aim of which is to discharge or liquidate the customer's debts, by making regular payments to a third party which administers the plan and distributes the money to the lenders”.

• Debt Advice

  Show 1 limitation Hide limitations

  • · Limited to debt counselling excluding giving advice about debt management plans. In this limitation “debt management plans” is defined as: “a non-statutory agreement between a customer and one or more of the customer's lenders the aim of which is to discharge or liquidate the customer's debts, by making regular payments to a third party which administers the plan and distributes the money to the lenders”.

• Mortgage Setup

  For Customer, Regulated mortgage contract

• Investment Setup

  For Commercial, Retail (Non-Investment Insurance), Non-investment insurance contracts

• Ajmeer Babu Avula

  IRN AXA01122

  • 20. Advising or arranging (bringing about) regulated mortgage contracts for a non-business purpose
  • [FCA CF] Functions requiring qualifications (since 5 Feb 2026)
• Jiwan Singh Dhanik

  IRN JSD01135

  • 20. Advising or arranging (bringing about) regulated mortgage contracts for a non-business purpose
  • SMF1 Chief Executive (since 14 Dec 2020)
  • SMF17 Money Laundering Reporting Officer (MLRO) (since 14 Dec 2020)
  • [FCA CF] Functions requiring qualifications (since 14 Dec 2020)
  • SMF16 Compliance Oversight (since 14 Dec 2020)
  • Responsibility for MCD Intermediation (since 14 Dec 2020)
  • Responsible for Insurance Distribution (since 14 Dec 2020)
• Niravkumar Shashikant Suratwala

  IRN NXV00110

  • 20. Advising or arranging (bringing about) regulated mortgage contracts for a non-business purpose
  • [FCA CF] Functions requiring qualifications (since 24 Apr 2026)
• Paramasamy Prabhakaran

  IRN PXP00436

  • CF1 Director (AR) (10 Nov 2025 to 4 Feb 2026)
• Prasanna Shetty

  IRN PNS01068

  • 20. Advising or arranging (bringing about) regulated mortgage contracts for a non-business purpose
  • [FCA CF] Functions requiring qualifications (since 16 Jun 2025)
• Pravin Singh

  IRN PXS00362

  • 20. Advising or arranging (bringing about) regulated mortgage contracts for a non-business purpose
  • [FCA CF] Functions requiring qualifications (since 23 Mar 2026)
• Vikram Lagotra

  IRN VXL00108

  • 20. Advising or arranging (bringing about) regulated mortgage contracts for a non-business purpose
  • [FCA CF] Functions requiring qualifications (since 17 Mar 2025)

• WEALTHMANTRA ADVISERS LIMITED (no longer appointed)

  FRN 1043761 · Appointed 10 Nov 2025 · Until 2 Feb 2026

No changes recorded yet.