This firm is no longer registered as an appointed representative.

It cannot legally carry out FCA-regulated activities. If anyone is currently dealing with this firm as if it still has permission, treat that as a serious red flag and verify directly with the FCA.

What Direct Limited

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FRN: 730376
Last scraped: 3 weeks ago

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Addresses

The contact details this firm has registered with the FCA.

Principal Place of Business

Bio Centre

Innovation Way

York

YO10 5NY

UNITED KINGDOM

Phone

+4401904208470

Web

https://www.what-life.co.uk

Approved individuals

Senior staff personally approved by the FCA to hold their roles here.

Andrew Robinson
IRN AXR02600
- Employed By (6 Jan 2016 to 3 Jun 2021)
MARTIN WARD
IRN MXW02023
- Employed By (6 Jan 2016 to 14 Apr 2022)
Neil Michael Harkin
IRN NMH00012
- Employed By (7 Jan 2016 to 1 Aug 2023)

Recent activity

Updates to this firm's record on the FCA register.

No changes recorded yet.

What it all means

A quick guide to the terms on this page.

The FCA: The Financial Conduct Authority is the UK's regulator for banking, lending, insurance, investments and payments. Any firm offering these services has to be authorised by the FCA.
Permissions: The specific regulated activities a firm is allowed to carry out, like advising on insurance, lending money or arranging investments. Anything outside this list isn't covered.
Approved individuals: Senior staff (directors, compliance officers and similar) have to be approved by the FCA personally before they can take up the role. They're held accountable for the firm's conduct.
Appointed representatives: Smaller firms can do regulated business under another firm's authorisation rather than getting their own. The bigger firm (the 'principal') is legally on the hook for what they do.

Information on this page is sourced from the official FCA register.